Immersive tech can help reinvent business models — and grow trust
Immersive tech can be integrated into everyday enterprise workflows, transform ways of working and shopping, enter a virtuous cycle of growing innovation and adoption, and tap into generative AI’s power. Together, these trends could disrupt industries — and help create new business models for organizations that use immersive tech wisely.
Yet, to fulfill its transformative potential for your organization, immersive should also grow trust with your stakeholders. That will likely require you (as is true for many new technologies) to update data governance, risk management, privacy, compliance and cybersecurity. You may also face new trust and privacy issues: immersive tech can potentially capture your eye movements, hand gestures, facial expressions, external environment and other sensitive personal information.
The good news is, reliable frameworks exist to help build trust in immersive tech – but it’s critical to start with such a framework early. If you design trust in from the start, rather than seeking to “reverse-engineer” is in later, you can build solid foundations today and save time and money over the long run. With trust built in, immersive tech can offer you – from day one – secure, engaging, and powerful tools for workforce collaboration, enhanced business processes, customer engagement, new lines of business and more.

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