Claim

Shampoo commercial in Pakistan. No need to take your hijab off, just wash on top of it.

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Rating

Explanation

The 14-second video shows a woman with hijab washing her head with shampoo. She didn’t remove it rather she applied the shampoo over the headscarf and started lathering. This post is shared with a claim stating, “Shampoo commercial in Pakistan. No need to take your hijab off, just wash on top of it.” You can view similar claim posts here and here.

Shampoo commercial in Pakistan. No need to take your hijab off, just wash on top of it. pic.twitter.com/LmxpDnONM5
— Frontalforce (@FrontalForce) May 10, 2024

What’s the truth?
Our investigation began with pertinent keyword searches such as “ad showing hijab-wearing woman applying shampoo on it” and “shampoo on hijab.” This resulted in a May 2017 report.The same viral claim video appears in the piece titled “Parody of Old Sunsilk Ad Stirs Mini Islamophobia Storm.”
According to the article, although the video is from an advertisement, it isn’t a shampoo advertisement. It’s from a humorous video that promotes Escarves, a local hijab business. Nevertheless, the Escarves film is a spoof of a 2006 Sunsilk advertisement featuring a woman wearing a headscarf, which may be the source of the misconception.
Here is a link to the original Sunsilk advertisement.

Using the information above as an outline, we conducted additional online research. While looking into it, we came across an article by the Cilisos. This research also addressed the issue of viral headscarf advertisements.
The report was captioned “THIS ‘EXTREMIST’ HIJAB AD IS MAKING FOREIGNERS BASH MALAYSIA… (LOL THEY THINK IT’S REAL)” and was posted in May 2017.

The article went on to add that, “The masterminds behind this ad, Escarves and Mr The All Shared Production decided to make a PARODY video of a 2006 Sunsilk ad. The founder of Escarves, Eyda Sukiman also had a role in coming up with the idea! The entire 2-minute-long video was to create brand awareness for Escarves. The idea of a Muslim woman putting shampoo on her hijab was to show that Escarves’ hijabs are really, really comfy.”
Also, a representative from Escarves adds “Our headscarves are as comfy as how your hair would feel after shampooing. That was what we were trying to deliver in the video.”
Considering everything, it is evident that the widely shared video is a parody created by a Malaysian firm rather than an actual advertisement, as many have claimed.
Conclusion:
In light of this, we can say that the widely shared video that purports to depict a Pakistani shampoo advertisement in which we are not required to remove our headscarves is not real and accurate. Actually, the video is a humorous attempt by Malaysian hijab business Escarves.

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