Brothers Jason and Travis Kelce will no doubt be a big draw, along with a number of other sports stars, to Stagwell’s Sport Beach 2024, which runs June 17-20 at the Cannes Lions International Festival of Creativity.
The agency network announced its new roster of athletes and brand partners that have been confirmed to attend and present at Sport Beach 2024, where sports, business, and culture will converge on the shores of the Mediterranean Sea.
Stagwell will host conversations with athletes who are driving culture forward and brands who are working with athletes to connect with consumers.

Manchester United legend Eric Cantona, professional soccer player Mary Earps, former professional soccer player Karen Carney, NBA champion and media mogul Draymond Green, basketball player Flau’jae Johnson, pilates instructor Amanda Kassar, dancer and entertainment icon Jess King, and DeAndre Hopkins of the Tennesee Titans will participate in featured programming and appearances. The subjects will range from trends in sports and business, including the integration of athletes into the global apparel business, the growth of women’s sports and the proliferation of athlete-driven media.
“Sport Beach puts athletes and marketers together for real conversations and serious play,” said Beth Sidhu, chief brand and communications officer at Stagwell. “Our attendees can expect this to be a different kind of experience at Cannes Lions that capitalizes on the many intersections within sport, creativity and culture.”
A top event highlit is a wine and spirits festival hosted by NBA legend Carmelo Anthony and business partner Asani Swann, who will host tastings of their wine brand, VIII(N) The Seventh Estate. They will be joined by Jason and Travis Kelce, who will feature their Garage Beer, as well as Travis Kelce’s Casa Azul Tequila Soda. Golden State Warriors guard Chris Paul and NFL Hall of Famer Shannon Sharpe will pour their Le Portier premier cognac.
Other highlights include: Pickelball with the Pros, with Patrick Mouratoglou, legendary tennis coach of Serena Williams and current coach of Danish star Holger Rune; and podcast recordings with Sue Bird and Megan Rapinoe, Shannon Sharpe and Chad “Ochocinco” Johnson, and the Kelce Brothers.
Media partners include Ben Lyons, Sports Business Journal and The Athletic, Apollo Jets, The Black Executive CMO Alliance (BECA), and Vacation Inc. sunscreen ARound, Stagwell’s augmented reality platform for teams and stadiums, will have an interactive experience at Sport Beach.

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